The OME Summit brings together leaders in science, genetics, computer science and economics to advance the next revolution in health care.

In creating a name and identity system for the event, we were inspired by the duality of complex data-driven science and its promise of personally tailored care. Building on that tension, the following pairs were core drivers of the creative direction: Technical & Natural; Futuristic & Human; Pattern & Solid; Grounded & Ephemeral; Dark & Light.

In biology, the suffix -ome is used to connote a totality of precise elements and their interrelationships.

Creative Direction & Design